Business Research and Intelligence

BIM provides insightful seafood category plans to guide sector and individual companies’ growth as well as customised research and intelligence which maximises value from State investment through identifiable business projects.

• Market information
  Market informationis disseminated to key clients in three ways directly through a dedicated web site www.bimb2b.com. A monthly newsletter, Seafood Bulletin, is sent via e-mail to clients detailing current market updates and predictions for all species in the key markets. Finally information is presented to key clients directly on a one to one basis.
  
  The Irish Seafood Trade Directory contains comprehensive product and market information on Irish companies. The directory is available in pfd format below or as an interactive directory assessable through www.bimb2b.com.
  
  
• Category Management 
  Integrated product category plans are prepared annually as a basis for the strategic management of the sector. The plans include in depth value chain analysis of the six key species; crab, prawns, mussels, salmon, whitefish and pelagic.
  
  
• Company Brand Development
  Customers are led through a step by step process on analysing and developing their brand in the market place. As part of this process the market is analysed in terms of size, competitors, distribution and trends. The BRI section then liaises with an external brand consultant to ensure the new or current brand is focused on the correct market segment. A test marketing service is also available to assist in this area.

Seafood companies can contact BDI for advice | Tel: +353 -1- 2144100 | Email: bdi@bim.ie